TV Commercials

I watch Top Chef, mainly because my wife does, but I got sucked in... Anyway, we always record shows on our PVRs or DVRs or Tivo if you have been branded. I have been impressed by their marketing blitz during their show. Since we fast forward through commercials we are basically not marketed too except by Bravo with some of their newer programming such as Top Chef. They are always in the "Kenmore Pro Kitchen". During the shows they had the "Kraft" food condiment challenge and the "Nestle" baking challenge. Then of course their was the "Hilton Resort" in the finale. Anyway you get the point.

I have also noticed this on their other shows such as Project Runway and Top Design. So since we never watch commercials due to our PVRs we are now being directly marketed too. Those advertisers will find a way to reach us somehow! I haven't noticed this on other networks to the same extent yet. Perhaps PVRs haven't reached a critical mass. Anyway, I am see this type of marketing as the future and the commercial as a thing of the past especially with products like Apple TV out.

1 comments:

Dave S. said...
on

You must not watch 24, American Idol, etc... there are total plugs left and right on these shows...

Reminds me of how they slipped in ads into "The Truman Show". It's actually very 50s, old-school advertising.

Yes, the powers that be are thwarting our ability to screen these things out.

However, that's another good use for image and speech recognition... somebody needs to create a product that filters stuff on the USER side. Right now all we have is the power off button, the mute button, and the channel changer.

Granted, such a product that could selectively screen stuff out would be crushed with lawsuits by the big folks as soon as it came out, but it's still a nifty idea...